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CHAPTER 4 - Coggle Diagram
CHAPTER 4
Integrate social media in business
= should choose the social media platform that fit the company target audience and brand positioning.
- Your payoff is content
- target your ads
- Create an opt-in landing page
- integrate your email marketing
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4.2 Social media marketing strategyB2C (Business to consumer)
- Process of selling products and service directly between consumers.
Example B2C
B2B (Business to business)
- Doing commerce , specifically companies doing business with other companies
Example B2B
social media
= website and application that enable users to create and share content pr to participate in social networking
Advantage
- brand awareness
- brand reputation
- cost effective
- website traffic
Social media marketing plan
- Create goals :red_flag:
- Define your customer :silhouette:
- Create your value proposition 📦
- Identify channels 🎯
- Content strategy 📺
- Engagement 🤝
Disadvantage
- resources
- evalution
- ineffective use
Cyber social campaigns
- Create social media marketing policy 🚨
- Implement personal data protection act 2010 to the business 🛒
- Intellectual property for the brand protection 📄
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internet marketing tools
= also called online marketing, internet marketing is the process of promoting a business or brand and ts products or services over th e internet using tools that help drive traffic, leads and sale
4.4 SEO (Search engine optimization)Keyboards
- Phrases in your web content that make it possible for people to find your site via search engines.
Effective link
- link are about both content and navigation. Effective link names are key to satisfying your customer.
Visibility in real-time search
- Index created by Searchmetrics for displaying the visibility of domains in search engine results.
- calculated using a range of different data sources that are based on a dynamic keyword set
- Not a traffic index
Monitor Searc engine ranking
- Search engine position tracker that enables you to check the position of your website on Google , Google mobile and bing
type of business risk
- Strategic risk
- operational risk
- reputational risk
- compliance risk
business risk
= the exposure a company or organization has to factors that will lower its profits or leads it to fail
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social bookmark
= a way for people to store, organize, search and manage "bookmark" of web pages.
how to use bookmark to channel traffic
- help your readers bookmark your page
- submit to the most relevant category
- build up your profile
- use killer title
5 write a stand out description
- know when to submit
- content is always king
4.6 New marketing media for Cyberpreneur
- Online presence
- means your company has a website
- Marketing tools
- tools that companies use to
develop and promote their products and services
Tips for creating a social media page design
- Showcase the company’s branding , products and community
- Use the correct image size
- Create your designs in RGB color mode
- Pay attention to how the placement of the profile picture interacts with the cover/banner header
- Devote more space to images than to text
- Make your designs
visually consistent
- Make sure that your designs abide by each platform’s rules
- If the design is for a promotion or social media campaign, keep it simple
- Make it creative and visually engaging
Social media as a networking tool
- the use of internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients
Sharing concept using social media
- Sending photos, videos, product recommendations and website links to friends with social networking accounts
The appropriate placement of product on social media
- The combination of these two instruments created product placement on social media
- Product placement is a modern merchandising strategy for brands to reach their target audiences without using overt “traditional advertising.” “Embedded marketing” is another term for product placement since the product is embedded in another form of media
share the news and buttons
= social share buttons give customers the ability to display their ecommerce purchases on facebook, twitter, pinterest or other platforms
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three kind of social media tools
- listening
- publishig
- competitive analysis
each tools tackles social media from different angle. together, they can help your brand achieve all your social media and business goals
latest social media(app or site)
- whatsapp
- telegram
- wechat
4.8 ROI using Media Social
How do you properly calculate social media ROI?
Basic social media ROI formula
Profit/investment × 100 = social media ROI %
Profit - the money you're earned from your social media marketing efforts
Investment- the total cost of your social media marketing efforts
how your customer use mobile?
- awareness
- engagement
- consideration
- conversion
- loyalty
Measure mobile marketing sucess
The success of any brand campaign begins with a clear definition of objectives and what it means to
succeed.
- viewability
- active page dwell
- interaction rate
- total exposure time