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Factors affecting Mailed questionnaire, Colour of the questionnaire,…

- - - - is a mail-order firm or some non-governmental organization
      - unlikely to fear sanctions for failure to return the questionnaire if a sponsor
      - The respondent is
- - - - compared a one- and a two-page version of the
        same questionnaire.
- - - - Formal
        
        12 personal pronouns
        
        Response rate 89.6
      - Informal
        
        22 perosnal pronouns
- - - - Discusses two studies With regard to day of work
        
        mails sent to buisness firms revealed a better response rate when it was sent earier in the week
        
        Experiment done with older women reveled better response rate when sent late in the week
  - - - February the lowest,
      - April next lowest,
      - March the
        highest.