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Digital Market - Coggle Diagram

- - - - From the buyer's point of view these are fantastic services as they increase your bargaining power, and the ability to choose the place with the best deal. But it forces the seller to monitor the prices offered by competitors, and to decide whether or not he wants to enter into wars that can lead to serious reductions in his commercial margins.
      - On the other hand, it is possible that in these digital “exchanges” of products “derivatives” appear similar to those of traditional stock exchanges (futures, exotic options, etc.). It is difficult to predict how these “derivatives” may affect the transactional practice in the markets.
- - - - Feedback
        The relationship has begun to build. The user is in a state of flow and also does not get exasperated in his navigation. The time has come to continue dialoguing and take advantage of the information through the knowledge of the user. The Internet gives the opportunity to ask the customer what he likes, what to improve.
        In short, dialogue with the client to get to know him better and build a relationship based on his needs, personalizing after each contact.
        
        Loyalty
        The Internet offers the creation of user communities that contribute content in such a way that a personalized dialogue is established with customers, who may thus be more loyal.
        
        Business models
        Internet Marketing is associated with various business models. The main ones include the Business to Business (B2B) model and the Business to Consumer (B2C) model.
        B2B (for its acronym in English Business to Business) consists of companies that do business with each other, while B2C consists of selling directly to the final consumer. When Internet Marketing originated, B2C was the first to appear.
        
        B2B transactions were more complex and came later. A third and not so common business model is user-to-user (P2P) where individuals exchange goods with each other. An example of P2P is Bittorrent, which is built on a platform of users who share files or files.
- - - - Internet Marketing originated in the early 1990s as simple, text-only web pages that offered product information. Then it evolved into full banner ads with graphics.
        The most recent step in this evolution was the creation of entire businesses operating from the Internet to promote and sell their products and services.
        
        Large companies seeking to increase their profits will tend to form an oligopoly with other companies in their sector or, when they are large enough, a monopoly with three main goals:
        
        control the supply of a certain product, to increase its price
        
        control the demand for the products of their suppliers, to lower their prices
        
        achieve economies of scale, which are very significant in companies in the technology sectors.
        
        The existence of monopolies or oligopolies is detrimental to consumers since it makes products more expensive. On the other hand, the dominant position of a company can lead to the disappearance of its competitors, which will quickly imply technological obsolescence, that is, lower quality - why improve a product, if I am the only one who can provide it? , and will tend to reduce the income of its suppliers.
        Thus, as the oligopoly gets richer, the public and the providers get poorer: the market is no longer efficient.