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Small Business Branding - Coggle Diagram
Small Business Branding
Insect and invertebrate retailer
As pets
Why should I limit myself?
As pet food
Why should I limit myself?
Both
Online
Pickup
Greatly reduces my sale area and makes customers work more
Shipping (this IS a well established method)
I would have to pack effectively
Stick to very well-established bugs
Makes me just another cricket seller
I'd have to compete with huge, well-established brands
Be more adventurous with harder-to-find bugs
Directs more business to me
I can help move the industry forward
In person
Ridiculously higher cost
Greatly reduced sale area