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Key accounts and contract - Coggle Diagram
Key accounts and contract
Law
Elements of Contract
Intellectual property
Terms and Conditions
Exemption Clause
Negligence - Duty of care
Principles of management
Organisation structure
Decision making
management skills
growth strategies
Hierarchy of goals
Principles of marketing
Digital marketing
Political, economic, social and technological (PEST)
Strength, Weakness, Opportunity and Threat (SWOT)
4 I's - service characteristics
Intangibility
Inconsistency
Inseparability
Inventory
Market segmentation
Events sponsorship and marketing
Collaborative marketing
Sponsorship activation
Content marketing
Customer value journey
Event marketing and the website
Sales and distribution for Hospitality & Tourism
Negotiation
Ethical behaviour
Marketing mix (4 P's)
Product
Price
Place
Promotion
Distribution channels
Marketing channel design
Economic
Scarcity, Choice and Opportunity cost
Price elasticity
Demand against supply
Price controls
market structure
Introduction to Hospitality and Tourism
Maslow's hierarchy of needs
self-actualisation
Esteem
Belongingness
Safety
Physiological
Perishability
Distribution channel
Accessibility
Determinants of travel: seasonality
Business accounting
Financial report
Revenue and expense
Trail balance - profit and loss
Shareholders equity
Accounting principles
Travel geography
Motivations and determinants of demand
internal
external
Key geographical features
landforms
bodies of waters
landscape
Weather VS Climate
Demographic change
Human geography
Business Etiquette and Service Excellence (BESE)
Dining etiquette
Grooming attire
Email etiquette
Business card greeting
Cultural appropriation