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Creative Performance Marketing Manager
Company: Kaplan Laboratory LLC
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Me @ Work
My Work Ethic:
I would describe my work ethic as consistent, hard-working, and reliable. I am motivated by not letting others down and I always get the job done no matter how hard the task.
What I Value in a Job Position:
When looking for a job position, I look for companies that value culture in the workplace. I also value when companies stress the importance of belonging and having a work-life balance.
Assessing my Personality Type:
After taking a personality test, my type is extraverted, intuitive thinking, judging and I am a natural leader(otherwise known as an ENTJ personality type). I am known to make things happen and collaborate on projects instead of sitting back and watching them happen.
What honesty, integrity, and a code of ethics play in the performance of my type of work:
Honesty, integrity, and code of ethics play a huge role in my work performance because I am always striving to be the best I can be and in the most ethical way possible. I think honesty is key to making coworkers trust in you and I value having a set of rules to follow in the workplace.
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My Professional Presence
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My Personal Brand:
I would define my personal brand as fun but sophisticated in a way that I have the bubbly personality to make things fun and interesting but I also value the importance of making my work look professional and put together.
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Experience in Organizations:
I am currently volunteering as the Director of PR & Marketing for the Ohio Theta chapter of Pi Beta Phi. In this position, I work to promote the Pi Beta Phi brand across all social media platforms in order to positively connect with the BGSU community.
Long Term Goals
Lifestyle Needs After Graduation:
In my budget, I made sure to include the costs of leisure activities, interests and hobbies because they are important for me to do so I have a work-life balance.
Plans for my Financials:
Once I have a steady income, I plan to invest my money and also start a 401K so I save money for retirement. Once I have these things set, I will start saving for travel expenses.
Long Term Financial Goals:
My long term financial goals include putting money into a house and also saving money for traveling.
Current Short-term Spending Habits:
My current spending habits are beneficial in contributing to my long term financial goals because I have been saving money since I was 15 years old. My biggest amount spent right now is on eating out but I have been doing a better job at saving my money and eating at home recently.
Salary Range for Management Positions in Creative Performance Marketing:
The salary for management positions in my industry ranges from $30,500 to $102,000 with $73,065 being the average.
Life-Long Learner
Education after Graduation:
In order to educate myself about my industry after graduation, I would like to join a professional organization such as AIGA where I can share my work and see what others are doing.
Trends in the Creative Marketing Industry:
The trends within my industry right now are honestly following the trends of others and seeing what audiences are reacting to, to then make it our own and put it out for a community to see.
Anticipated Growth:
Yes, there is a ton of anticipated growth in my industry because social media is growing every day which means large companies will be looking for more people to fulfill their social media marketing needs.
Additional Degrees?:
I don’t believe I need to think about pursuing an additional degree to accomplish what I want to within my industry but if I were to go back and get a master's degree, I would probably do it in marketing.