Types of Promotion
ADVERTISING
BELOW-THE LINE PROMOTION
DIRECT MARKETING: Marketing that ensures having a direct approach to customers via mails and other forms of messages, without any intermediary from external organizations.
ABOVE
THE
LINE
PROMOTION
INFORMATIVE ADVERTISING: Provide information regarding a product in order to attract customers based on the product's price, quality, accesibility, etc. Provides reasons for customers to choose that product over otehrs (depending on how it is presented).
PERSUASIVE ADVERTISING: The relation between a product from a business and a competitor. This type of advertisement centers in convincing an audience of
REASSURING ADVERTISING: Advertisement focused on loyal customers that already frequent the business. Reafirms the reasons of choosing that product over others.
LOGO: A visual identity of a business that marks them over the others.
SLOGAN: A catch-phrase to attract attention to the buciness
WORD OF MOUTH: The capacity of a business to have people talking about the brand.
PERSONAL SELLINGS
PUBLIC RELATIONS
SALES PROMOTION
GUERILLA MARKETING
METHODS OF GUERRILLA MARKETING
EXAMPLES OF GERILLA MARKETING TECHNIQUES
BENEFITS AND LIMITATIONS
UNETHICAL PROMOTIONAL TECHNIQUES
Paied communications (radio, tv, cinema, broadcasts, internet, billboards, magazines, newspapers) using independent mass media to promote a firm’s products. In other words, the type of promotion that the business passes to another organization specialized in communications.
PROMOTIONAL MIX
PRINCIPLES OF GUERRILLA MARKETING
The pass of information on a global scale to a target audience via promotional campaigns.
Bibliography
ADVERTISING / TYPES:
PERSONAL SELLINGS / PUBLIC RELATIONS: https://study.com/learn/lesson/public-relations-overview-examples-pr.html
https://economictimes.indiatimes.com/definition/personal-selling
The capacity of a business to have control over the methods used in promotional campaigns without an external organization to assist them.
Combination of different types of promotions from both ATL - BTL promotions
Short-termed sales to attract customers for a cheaper or convenient prize of a product / service, boosting the sales .
A way for a business to show itself to the public via promotional strategies like sponsorships,
Face to face selling of a product, between the salesman and the customer. The salesman attempts to convince the customer of buying the product / service with promotion alongside persuasive skills.
Activity: Different promotional strategies.
Presence: The ways a business can make itself known to a market.
Energy: Every opportunity that presents for a business to promote.
Networks: The contacts and relationships for future promotional activities.
Smart: Consideration of the audience directed and what effect these can have on possible customers.
Peer marketing: Contact with people with similar interest on a product.
Samples / Demonstrations: Free giveaway of small products to promote a sample to attract people to buying.
Roach baiting and buzz marketing: Where celebrities are used to promote a product by consuming as a way of advertisement.
Intrigue: Generating interest on a product by creating a "mystery"
Live commercials: People that showoff a product in live broadcasts (radio, TV, etc).
Benefits: Low cost, simplicity and flexibility, accesibility, interaction with an identified target market.
Limitations: Negative impact on social life, ethical issues, detinign brand image, etc.
Confusion marketing, pop-up advertisementes, infiltration marketing, etc
Automobiles: Signs and adverts on vehicles (cars, trains, vans, etc) to promotea firm's products or brand.
The use of untraditional promotional strategies for a product / service, often in inovative ways.