Above the line promotion (ATL), on the other hand this one does use mass media promotional act, in other words its kind of a paid form of comunication that uses independet mass media to promote a firms product, it adertising goes through teleision,radio, internet boardcast, outdoors and printes media, this responsability of advertisment goes through another organization
advertissing: passes the information of/about the product to the particular target audience, chooses the right media for its advertisment and and its important in ensuring a promotional campaing
informative advertising: provides information about a product’s features, price, ect. to consumers to be intrigued about.It also increses awareness of a firms product, to make rational decitions on what to buy
persuasive advertising: it convinces costumers to buy their firms products instead of theircompetitors
reasuring advertising: focuses on existing costumers to keep buying on their firms products and not to leave