promotional methoods
what is promotion? Promotion refers to methoods to comunicating messages to the market with the intention of selling a firms product, within its aim it has the need to obtain new costumers and to retain existing ones
Within its objectives it includes enhancing the brand image, retain and attrack costumers with the reminder of the products, this also includes by persuding them too purchase a firm.
guerrilla marketing
categorized
Above the line promotion (ATL), on the other hand this one does use mass media promotional act, in other words its kind of a paid form of comunication that uses independet mass media to promote a firms product, it adertising goes through teleision,radio, internet boardcast, outdoors and printes media, this responsability of advertisment goes through another organization
below the line promotion (BTL) it uses non mass media promotional activities, it does not need thecnological adertisment not the use of independent media, also external media agencies dont have to be commisioned nor payed in order of advertisment,, finally it focus more on consumers who are alredy interested in their products
a guerrilla marketing its creative and innovational, and it has the use of inolving untraditional activities that hav a significant promotional effects
once you get to know its meaning,you get to know why it has a military related terminology,as its purpose its to catch the consumers attention or people in general
it has the "hit and run" guerrilla warfare tactics where the business "hits" if you can win, but "run" if you cannot, its eye catchuing to any costumer that sees it, since it has a higgh creatiity and its ery unnusual
The guerrilla Marketing has the acronym of the "APENS"
Activity: seeking different ways of doing promotional activitys
Presence:ways to make the business know the market
Energy:it has a 360 degree marketing, of doing it everyday of the year
Networks:looks for new contacts and it focuses on building relatinships with them
smart:trys to avoid getting into trouble with costumers
advertissing: passes the information of/about the product to the particular target audience, chooses the right media for its advertisment and and its important in ensuring a promotional campaing
informative advertising: provides information about a product’s features, price, ect. to consumers to be intrigued about.It also increses awareness of a firms product, to make rational decitions on what to buy
persuasive advertising: it convinces costumers to buy their firms products instead of theircompetitors
reasuring advertising: focuses on existing costumers to keep buying on their firms products and not to leave
direct marketing: ensures that the prduct is straight for the costumer, saves the business money, direct mail, catalogues and personalied firms
personal selling: it involes a firms products but thorugh a personal contact, telemarking as example, it inoles contact of 1 person, face to face or telephone
public relations: promotional collaboratie activitys in where it involves the image of the business, (sponsorship), it inoles a press conference to invite the media and provide information about the products social responsability project
sales promotion: it increases and boosts sales, like for example by having coupons
promotional mix: a good balance of ATL and BTL promotional methoods,adertising,sales, cost,legal work,target market