Please enable JavaScript.

Coggle requires JavaScript to display documents.

The four P's Promotion, A successful promotional mix will involve a…

- - - - This is a paid form of communication that uses independent mass media to promote a firm’s products.
        
        Advertising
        
        The control or responsibility of advertising is passed on to another organization. Plays a central role globally in passing on the information about a product to a particular target audience, it is important choosing the right media for advertising for ensuring a successful promotional campaign.
        
        Informative Advertising
        
        It is to provide information about a product’s features, price, or other specifications to consumers. Informative advertising increases the consumers’ awareness of a firm’s product to enable them to make rational decisions about what to buy.
        
        Reassuring Advertising
        
        The focus is on existing customers, to reminding that they made the right purchasing decisions when they chose to buy a firm’s products and that they should continue purchasing it.
        
        Persuasive advertising
        
        The method of advertising that attempts to convince a consumer to purchase a product or service by appealing to their needs and desires. The aims are to create the impulsing buying. The Product Endorsement is a common form of persuasive advertising.
    - - Is a strategy that seeks to create advertising actions aimed at specific audiences and uses creativity to generate maximum impact among its target audiences. Unlike ATL promotion, it does not depend on the use of independent media, and no commission has to be paid to external media agencies.
        
        BTL promotional strategies include:
        
        Branding
        
        Slogans
        
        Logos
        
        Word of mouth
        
        1 more item...
      - Direct Marketing
        
        Direct marketing is a form of marketing where you directly communicate with a specifically targeted group of customers and often prompts them to take an action. The forms of direct marketing include: Personalized flyers, direct mail, branding and catalogues
        
        Personal Selling
        
        Involves the sale of a firm’s product through personal contact. It makes use of a sales representative and can be done face to face or over the telephone. A limitation of this method is that it may be expensive to have a sales representative team
        
        Public relations (PR)
        
        Promotional activities aimed at enhancing the image of the business and its products,
        Include the use of publicity or sponsorships
      - Sales Promotion
        
        Short-term incentives provided by a business with the aim of increasing or boosting the sales.
      - Impact of technology on promotional activities
        
        The most common way to make promotional activities is through SMM.
        Every promotional activity done through social networks becomes a viral marketing form. Viral marketing is a form of peer-to-peer communication.
      - Promotional mix
        
        Guerilla Marketing
        
        The creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging.
        
        Benefits
        
        Low Cost
        
        Flexibility
        
        Simplicity
        
        Limitations
        
        Denting Brand Image
        
        High negative attitudes
        
        Negative Impact on social life
        
        APENS:
        Activity.- Seek different ways of doing promotional activities.
        Presence.- Look for ways to make the business known to the market.
        Energy.- Businesses need to note that every contact and every day is an opportunity to market their company. This is known as 360-degree marketing.
        Networks.- Should look for new contacts and focus on building relationships.
        Smart.- Try not to offend customers and also try to avoid controversy when promoting products.
        
        Methods used in guerrilla marketing
        
        Peer Marketing,
        
        Free Samples or demonstrations
        
        Roach baiting and buzz marketing.
        
        Intrigue.
        
        Live Commercials.