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1.2 - Coggle Diagram
1.2
Nagji and Tuff Innovation Ambition Matrix
Adjacent
Expanding from existing businesses into "new to the company" business
Core
Optimizing existing products and services and business models
Transformational
Developing breakthroughs and inventing things for markets that don't yet exist
What makes a technology disruptive?
Prof Christensen
asserted disruptive innovations are not breakthrough technologies that make good products better. Rather they are innovations that make products and services more accessible and affordable, thereby making them available to a larger population.
the following two points are critical for a technology to be disruptive:
For disruptive innovation to occur, a disruptive technology is usually taken to market using an innovative business model.
Emerging technologies need to be adopted at scale by mainstream customers to be considered as truly disruptive technologies
Christensen stated disruptive innovations have three main elements:
An innovative business model – which initially targets overlooked customer segments, such as low profit customers and/or customers who didn’t previously buy products or services
A coherent value network – in which suppliers, partners, distributors, and customers are better off when the disruptive technology prospers.
An enabling technology – which makes a product or service more affordable and accessible to a wider population
What are emerging and disruptive technologies?
Emerging technologies
are original, innovative technologies. Their development and/or practical application and adoption in industry have not yet been fully realised. Typically, they have the potential to drive significant change, although this won’t always prove to be the case in practice.
Disruptive technologies
are technologies which, through their adoption at scale, drive significant change and innovation in the way consumers, organisations and/or whole industries operate in practice.
How do emerging technologies arise?
Technology Push
Technology push occurs when a technology is created from a new idea or discovery, rather than in direct response to the need for a specific solution or application.
Often, technology push is the outcome of research and development or related experimentation
Market Pull
The most common driver behind creating new technologies
Original ideas and technologies are developed to create new products, services or processes, or improve existing one
These may be driven by real or perceived customer demand and/or by internal drivers to improve efficiency.