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Do you agree that it is "astonishing that so little knowledge can…

- - - - Natural sciences: Copernican Theory- Before this theory was proven by Galileo, the Church made everyone believe that the Earth was the center of everything. It was God's realm and thus all other planets should revolve around it. But when Copernican Theory was proven by Galileo, the Church go offended and hit this fact for centuries. In the period when it was hidden from the public, everyone believed that Earth was the centre of the solar system. Thus the Church, who used inaccurate knowledge, still held power over what people believed in.
        
        Its a well-known trend that people always believe sources that they 'believe' is relevant. It all boils down to what people believe in.
        
        What is belief?
        
        A surmise or suspicion, an opinion, or a conviction. Belief becomes knowledge only when the truth of a proposition becomes evident to the believer. (Brittanica)
        
        Belief in someone or something is different from the aforementioned scenarios. You believe in something because you see something that satisfies your conviction.
        
        When you have the ability to influence someones belief or conviction- that is when you achieve power. In the above example, the Church is a symbol of the Christian Belief (religious). If they Church presents a statement that says something is true and if they present
- - - - Natural Sciences: Physics
        
        Discovery of the Cosmic Microwave Background Radiation
        
        Context: The CMB is the cooled remnant of the first light that could ever travel freely throughout the Universe. This "fossil" radiation, the furthest any telescope can see, was released soon after the Big Bang. This radiation carries information about our past and future. By observing this, one can see the Universe, as it was almost at its origin.
        
        How was this discovery made: In 1965, two American physicists, Arno Penzias, and Robert Wilson, were working on the design of a very sensitive microwave detector for communicating with orbiting satellites. But the detector was picking up a constant buzzing hum. What was strange was that the noise didn't seem to be coming from any particular direction. They checked for bird droppings and other possible malfunctions but soon ruled them out. They knew any noise from within the atmosphere would be stronger when the detector is not pointing straight up as the atmosphere appears thicker when looking at an angle to the vertical. As the noise was the same in whichever direction they pointed, they concluded that the noise must be coming from outside of the galaxy!
        
        Before this discovery, Alexander Friedmann had made two theoretical assumptions. One was that the Universe looks identical in whichever direction we look, and second, this would be true if we were observing the Universe from anywhere else. Therefore, since the noise appeared to be same in different directions, the Universe must be the same in every direction, on a large scale. Thus, Penzias and Wilson had stumbled on an extraordinary accurate confirmation of Friedmann's first assumption.
        
        There was also speculation that the early universe should have been white hot and dense. Many scientists argued that we should still be able to see this glow as light from very distant parts of the early Universe should be reaching us now. But due to the redshift, this light should appear as microwave radiation. And this radiation is exactly what Penzias and Wilson found!
      - Human Sciences: Economics
        
        How knowledge of certain economic theories can impact the study of human behaviour in specific sections of the AOK. If there is a significant impact on the study, then it will be considered that knowledge can be deemed powerful.
        
        Behavioural Economics: Behavioural economics is an academic discipline which studies the effect that psychological factors have on our economic decision-making.
        
        Certain theories in behavioural economics are used by firms to influence how their customers attitudes towards the products. As consumers, we think we know why we buy.The reality is more complicated. 95% of our decisions are driven by subconscious urges?We are not rational agents making informed decisions. We are creatures of habit and instinct, making decisions more on gut feeling and psychological biases than rational consideration.
        
        Example1
        
        Principle: Anchoring—the process of planting a thought in a person’s mind that will later influence this person’s actions.
        
        Example: Starbucks differentiated itself from Dunkin’ Donuts through their unique store ambiance and product names. This allowed the company to break the anchor of Dunkin’ prices and charge more.
        
        Relation to BE: You can always expect a grande Starbucks hot coffee ($2.10) to cost more than a medium one from Dunkin ($1.89). Loyal Starbucks consumers are conditioned, and willing, to pay more even though the coffee is more or less the same.
        
        Example2 (Scarcity)
        
        Starbucks is the master of scarcity marketing. We’re all familiar with the hype around Pumpkin Spice Lattes – and one of the main reasons for this is that they’re only available for a few months every year.
        The coffee giant frequently releases special holiday food and drinks that are only available for short amounts of time, with the marketing of these products revolving around the phrase “Enjoy it while it lasts”.
        
        Example3(Loss Aversion)
        
        Humans are more afraid to lose what they have than to gain something they don’t have.This basically means that the regret that comes from losing £10 weighs much more heavily in our minds than the enjoyment that comes from winning £10.The loss aversion principle tells us that to demonstrate a product’s advantages to the consumer, we need to highlight what they are set to lose if they don’t make a purchasing decision.
        
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