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Reading 14: Product and service design - Coggle Diagram
Reading 14: Product and service design
1 The importance of new product development
Categorised in three different ways
Incremental enhancement of existing products
New generation products
Breakthrough products
New product failure rates
Five reasons of new product launches Schneider and Hall (2011): 🖐️
The company cannot support the growth
The product is launched too soon
The product does not have sufficient appeal to the market
The customer does not understand the product
there is no market for the product despite its novel features
2 Design as a process
Design process in four steps Slack et al. (2011) 4️⃣
Concept generation
Concept screening
Preliminary design
Evaluation and improvement
Prototyping and final design
Design Council Double Diamond (Design Council, 2008) 🔷
Phase 1: Discover - Behaviour led design research
Phase 2: Define - Creative workshops and idea generation
Phase 3: Develop - Review ideas through culture
Phase 4: Deliver - Prototyping, selection and monitoring
3 Design thinking
Six commonly quoted principles of design thinking
Reframe ideas
Understand the user
No idea is too wild
Collaborate
Test your ideas
See the bigger picture
4 The design of products and services
Products design aspects
Aesthetics
Reliability
Maintainability
Durability
Produce-ability
Service design: the service concept
The organising idea
The service experience
The service outcome
The service operation
The value of the service
5 Quality function development
House of Quality/QFD matrix 🏠
What? [Important]
How?
What vs How
Conflicts
Why?
Level (how much?)
Identifying product characteristics that meet needs:
the camera lens
the light sensor
the processor
The battery
the scrren
the view finder
the carrying case or strap
the materials used to construct the camera body
the software inside the camera
QFD matrix (House of Quality)
What?
How?
What vs How
Conflicts
Why?
Level (how much?)