Please enable JavaScript.
Coggle requires JavaScript to display documents.
CiTea Creative Campaign - Coggle Diagram
CiTea Creative Campaign
Target Audience
Secondary
Female
25-34
Male
Behavioral
Healthy
Primary
Male
Female
18-24
Young
Behavioral
Willing to try new experiences
Love to share personal moments
Aspire to be influencer or content creator
Active
Word Association
Tea
Refreshing
Healthy
Sweet
Fresh
Vibrant
Bright Colors
Ice
Spalsh
Water
Funny
Comedic
Young
Up to date
Social Media
On Track of Trend
Vibrant
Sociable
Hang out a lot
Active
CiTea
Origin
Tea Blends
Bah Butong
Malabar
Bangka
Indonesia
Traditional
Authentic
Ingredients
Tea Blends
Black tea
floral and fruity tea
Greentea
Mint
Distribution
Offline
Price
RP.3000
Bottle
350ml
About the Brand
Premium
Indonesian
Tradition
Culture
New
Refreshing
Innovative
Competitor
Japanese Imported Tea
Soft Drinks
Creative visual
Technique
Video
Cinematography
Animation
Objective Goal
Create Awareness
Create Customer Engagement
Differentiate Citea from Competitor
Tone of Voice
Young
Dynamic
Vibrant
High Quality
Will make you proud in crowd
Cast
Cameo
The infamous Dylan Cepmek
Dilan (Iqbaal Ramadhan)
Supporting Roles
Main character Group of Friends
B
Girl
Characteristic
Tomboy
Wild
Fun
Visualisation
Loves oversized band shirt
Edgy
Medium Hair
A
Boy
Characteristic
Trendy
Artsy
Cheerful
Fashionable
Visualisation
Short hair
Fair skin
Main Character
Girl
Age : 18
Characteristic
Sociable
Talkative
Young
Trendy
Bubbly
Visualisation
Assha assuncao
Long Hair
Tan
Beautiful Smile
Indonesian
Set up
Concert
Outdoor
Campaign
Creative
Perssuasive
Media
Youtube