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Operations and marketing - Coggle Diagram
Operations and marketing
Siloed working
Independent
Uncollaborative
Operations
Functional goals
Cost-orientated
Hard-data
Concern for staff
Marketing
Functional goals
Profit orientated
Soft data
Concern for customers
Competing views
Stock control
Marketing
Greater requirement
Operations
Too high
Costs
Range
Marketing
Customise
Full range
Operations
Increased cost
Scheduling
Marketing
Too long
Operations
False promises
Capacity planning
Marketing
Never enough
Operations
Inaccurate forecasts
New products
Marketing
Improved sales
Operations
Process disruption
Departmental co-ordination
Insight
Target segments
Effective media mix
Improve understanding
Access
Dynamicism
Speed
Increased responsiveness
Reduce life-cycle cost
Flexibility
Adapt
Prioritise
Meet demand