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imedia key words - Coggle Diagram
imedia key words
textual analyse
denotation - what we see
connotation - what we understand from a piece of media
anchorage - words that go along with piece of media that gives it a specific meaning
encoding
polysemy
colour
hue
tint
tone
shaded
primary research
focus group
observation
interview
survey
secondary research
articles
books
reports
journals
light
direction
quality
quantity
sound
diegetic - what the audience and characters hear
non-diegetic - only the audience can hear
addressing the audience
language
formal
informal
hyperbole
Point of view
omniscient
camera work
angles