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Unit 21 DECONSTRUCTING MEDIA PRODUCTS - Coggle Diagram
Unit 21
DECONSTRUCTING MEDIA PRODUCTS
A
Understand how content is used in media products
1 Media products for deconstruction
film/video
films
trailers
documentaries
adverts
corporate / training videos
TV
drama
adverts
light entertainment shows
music videos
news programmes
factual programmes
audio
adverts
drama
news / current affairs
light entertainment
podcasts
movie soundtrack
publishing
e-magazines
e-newspapers
posters
flyers
adverts
fan websites
official websites for film or TV
websites
personal
corporate
business
promotional
digital games
entertainment
educational
fitness
simulations
2 Content of media products
Content of the media product will depend on the chosen sector and format
Purpose
to communicate
e.g. from a certain perspective
to educate
health campaigns
quiz shows
to inform
flyers
leaflets
to entertain
fiction
reality tv
to highlight social issues
newspaper reports
to persuade
adverts
to promote
a particular viewpoint
a commodity
Types & features of content
fictional
TV drama
narrative adverts
Fictional Features
story
tales
jokes
sketches
scenes
structure
linear
beginning
middle
end
non-linear
cause and effect
narrative devices
narrator
flashbacks
flash forwards
genre
comedy
horror
romance
adventure
western
action
sci-if
generic features
common storylines
themes
representations
endings
character
themes
messages and values
non-fictional (factual)
publishing
websites
TV news
documentaries
Non-fictional Features
copy / reports / articles / information
facts
opinions (bias)
interviews
quotes
mode of address
direct
personal
informal / formal
authoritative
use of images (moving and still) in fictional and non-fictional
to reinforce the messages of the text
representation
image
genre
to communicate instantly
visually
"a picture paints a thousand words"
B
Know how stylistic features are used to communicate media messages
The style of media products
how stylistic features are used to support the intended meaning of the producer.
Different styles
Realist
Modern
Urban
Use of style to communicate:
connecting with reader/viewer/consumer by using audio-visual features which the target audience can relate to
connecting style with genre
combining style with content to reinforce message.
Using style to communicate
Stylistic features relating to chosen digital media sector
Moving image
Camerawork
framing and angle
long shot
establishing shot
mid-shot
close-up
POV
high angle
low angle
movement
tilt
pan
zoom
slow motion
static
handheld
Mise-en-scene
costume
hair
make-up
props
setting
character expression
lighting
overhead
under
side
key
fill
high key
low key
silhouette
naturalistic
Editing
pace
continuity
cuts
fades
transitions
Sound
incidental music
aural motifs
jingles
voiceovers
sound effects
dialogue
levels
perspective
Colour
contrast
brightness
black and white
filters
saturation / desaturation
shades
tones
Audio / Radio
rhythm
pace (beat)
tone
pitch
dialogue
formal / informal
colloquial
wide use of vocabulary
informative
objective / subjective
diegetic sounds
non-diegetic sounds
specific to drama
music
genre
incidental
score
background
silence
pauses
tension-building techniques
E-publishing / Printed material
page layout
navigation
well spaced
busy
columns
borders
typography
style of font
upper case
lower case
house style
bold / italics
size
colour
integration of text
captions
wrapped around images
columns
images
manipulated photographs
user-generated content
paparazzi photographs
drawings
unedited images
integration of images
on page for readability
size of image in context to text
Websites
navigation
layout
links
banners
columns
text
colour
choice of colour
brightness
contrast
sound
types of sound
synchronisation
sound effects
icon design
colour
size
images
integration with text
use of moving images
use of animations
Digital Games
genre
perspective
first person shooter
avatar
simulation
characters
exaggerated features
anime
photorealistic
cartoon
graphics
vector
raster
2D
3D
background
decorative
movers
mise-en-scene
see moving image section above
interactivity
animations
buttons for actions
scripting
settings
C
Investigate the communication of messages through media products
Understanding the messages in media products
Messages are communicated through the style and content of media products and then interpreted by audiences
Interpretation of meaning:
denotation
descriptive level
connotation
implied associations
Subject and associated meaning
a TV show suggesting IQ levels (subject) are associated with crime (meaning).
Ways in which the message is communicated
Representation
groups
people
places
events
brands
national identity
Stereotyping
Positive
Negative
Gender
Race
Class
Opinions
bias
perspective
influence
authority
Production context and meaning
the context within which the media product will affect the message
Cultural
national
international
local
religious
Social
dominant attitudes prevalent in society
Historical
the time or era in which the media product was produced will have an impact on the interpretation of its meaning
Media production ownership and messages
whoever is producing or funding the media product has a reason for doing so, and this will influence the message
Media producer
individual
group
company
organisation
Reasons for producing or funding a media product
to gain popularity/notoriety/infamy/fame
to fulfil a vested interest
for political gain
for charitable (altruistic) reasons
to influence
people
thoughts
decisions
D
Explore the effects of media messages
consider the effect of messages from media products and sectors on specific audiences and wider society
Positive effects and impact
using products for a purpose that suits the audience
to learn
to understand
to affirm
own contribution or ‘voice’ when creating media products
minority groups
active consumption
audience reacts to
acts on
responds to
objects to messages (e.g. joins a protest group)
positive copycat behaviour
heroism
positive role modelling
positive emotional triggers
inspiration
pride
empathy
happiness
Negative effects and impact
creating panic or fear
sensationalism
manipulating audiences
propaganda
belief in false imagery
representations
stereotypes
manipulated photographs
prioritising the importance of issues, individuals, groups of people
running order of news stories
commercial bias
creating false need
consumerism
trends
passive consumption
unquestioning audiences
apathy
negative copycat behaviour
violence
hatred
negative emotional triggers
inadequacy
jealousy
anger