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Tourism Demand and Supply - Coggle Diagram
Tourism Demand and Supply
Matching Supply with Demand
Nr. of Hotel Rooms Required ( 100% occupancy)
R = ( T x P x L ) / (S x N)
R : Room demand per nights
T : No. of tourists
L : Avg. length of stay
S : No. of days per year in business
N : Total no. of guest nights
O : Hotel occupancy used for estimating
P: percentage staying in hotels
Task analysis
Identification of the present demand
A quantitative and qualitative inventory of the existing supply
Adequacy of present supply with present demand
Examination of present markets and the socioeconomic trends
Forecast of tourism demand
Matching supply with anticipated demand
Demand
Propensity
Propensity to travel
How willing the person is to travel?
What types of travel experience?
What types of destination?
Depends on
Psychographics profile
Demographic (socioeconomic status)
Marketing effectiveness
Resistance
Economic distance
Cultural distance
Cost of service
Quality of service
Seasonality
Vital demand data
Number of visitors
Means of transportation
Length of stay & types of accommodation
Money spent by visitors
Measure of actual demand
Visitor arrivals
Stay for 24 hours or longer
Visitor - days or - nights
No. of visitors x avg. no. of days or nights
Amounts spent
No. of visitors - days or nights x avg. expenditure / day or night
Components of Tourism Supply
Natural resources
Climate and physiography
Landforms, terrain, flower and fauna
Bodies of water, beaches, natural beauty and water supply for drinking, sanitation and similar uses
User- oriented areas should be close to their users
Built environment
Infrastructure: underground and surface developmental construction: water supply systems, sewage disposal systems, gas lines, electrical lines...
Superstructure: Support visitation and visitor activities: airport, bus and train station facilities, resort, hotel, motels...
Operating sectors
Transportation
Accommodation
Food & Beverage
Attractions
Tourism services
Spirit of hospitality and cultural resources
Cultural: language, customs, religion, work- leisure - related behaviors
Should create and train favorable attitude and behavior toward the visitors
Seasonality
Fluctuating demand levels and supply
High - season
Overcrowding and loss potential business
Low - season
Low occupancies
Strategy
Multiple use
Supplement peak - season attractions of a destination with other attractions
Price differential
shift demand away from the peak- season in favour of the off - season