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KAM Mindmap, Principles of Marketing for Hospitality & Tourism,…
KAM Mindmap
Principles of Marketing for
Hospitality & Tourism
Market segmentation
Behavioral
Geographical
Demographic
Psychological
Service Characteristics
Intangibility
Variability
Inseparability
Perishability
Marketing Mix
Price
Promotion
Place
Product
SWOT
Weakness
Opportunity
Strength
Threats
Promotional Tool
Personal Selling
Public Relations
Sales Promotion
Direct and Digital Marketing
Advertising
Events Sponsorship & Marketing
collaborative marketing
Email Marketing
Sponsorship Activation
Content marketing
Customer Value Journey
Sales & Distribution for Hospitality & Tourism
Negotiation
Distribution Channel
Ethical Behaviors
Vertical Marketing Systems
Contractual Vms
Administrated Vms
Corporates Vms
Sales Force Structure
Market Segment
Market Channel
Territorial
Customer
Combination
Law
Element of contract
Exemption clause
Terms and Conditions
Remedies
Void and voidable contracts
Principles of Management
Types of Control Systems
Inventory Control
Budgetary Control
Quality Control
Financial Control
Functions of Management
Organizing
Leading
Planning
Controlling
SMART Goals
Attainable
Relevant
Measurable
Time-Limited
Specific
Timing Control Methods
Concurrent Control
Feedback Control
Feedforward control
Stakeholder Concept
Travel Geography
Tourism Appeal
Cost and Standard of Living
Culture
Accessibility
Climate
Type of Attractions
Demand Feature
Social Factor
Cultural Factor
Economic Factor
Factors of Motivation
Internal
Tourist perception
Values and Beliefs
Personality of Tourist
Attitude of Tourist
External
Family & Age
Culture/ Social class
Extrinsic motivation
Market
Weather and Climate
Continent and Geographical Features
Introduction to Hospitality and Tourism
Determinant for Tourism Demand
Seasonality
Health, Safety and Security
Promotional Efforts
Accessibility
Time
Frequency
Cost
Cohen’s classification
The Individual Mass Tourist
The Explorer
The Organised Mass Tourist
The Drifter
Elements of Tourism Demand
No Demand
Substitute Demand
Suppressed Demand
Redirection Demand
Effective Demand
Maslow’s Hierarchy of Needs
Esteem
Belongingness
Safety
Psychological
Self-actualisation
Element of
Service Encounter
Delivery System
Service Provider
Physical Evidence
Customer
Business Accounting
Shareholder Equity
Revenue and expenses
Accounting Principles
Financial Report
Balance sheet
Business Economic
Market Equilibrium Price and Quantity
Shortage
Price Floor
Surplus
Price Ceiling
Market Structure
Oligopoly
Monopoly
Monopolistic Competition
Perfect Competition
Factors affecting Demand and Supply
Demand- Buyer's Behaviour.
Supply- Producer’s & Seller’s Behaviour
Price Elasticity
Labour Market
BESE
Grooming Attire
Small Talk
Email Etiquettes
Dining Etiquettes
First Impression