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Identifying Market Segments and Targets - Coggle Diagram

- - - - states
      - regions
      - cities
    - - family
      - gender
      - race
      - religion
    - - traits
      - lifestyle
      - values
  - - - enthusiast
      - savvy shopper
      - overwhelmed
    - - usage rate
      - readiness
      - loyalty
    - - initiator
      - influencer
      - decider
      - buyer
      - user