Please enable JavaScript.
Coggle requires JavaScript to display documents.
Should EnerZing be launched to market? If so, can it compete with other…
Should EnerZing be launched to market?
If so, can it compete with other competitors?
Product
Unique value proposition
Need to be defined
Can it compete with the current market?
The company had gained brand recognizition
Is the brand recognition align with the function of EnerZing?
Cost
How much is the production cost?
How much is the price of the product if sold?
Taste
Would the taste be better than the competitors?
Market
Competitor
What kind of product is sold?
Is there any drawbacks of the product sold by competitors?
Who is the main target customer of the competitors?
Price comparison
How does the competitor brand themselves?
Customer
What does the customer need?
What does the customer expect from health supplement drink?
Is EnerZing align with what the customer expect from health supplement?
Who is the main target customer?
People with age group 30-40 years
Will it compete with the competitor or is the target market of different demography?
Behavioral analysis
Marketing and Sales
What is the business model?
What should be done in when the product is first launched?
What kind of promotion used here?
What kind of branding should be used to promote EnerZing?
Would there be any collaboration (with influencers of KOL) to promote EnerZing?
If so, who will you collaborate with?
Will the person you collaborate with relate with your target customers?
Where would the product be sold? (the channels)
Company
How much fund can be spared to launch EnerZing?
How much human resources needed to launch EnerZing?
Is the current resource enough or would new employees be needed?