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57203F62-E4C1-4435-BE1C-F45F0C1493F8, G3 (IBS2 Cathy, IPCM 1 Batshevin,…
Operating
Squeeze manufacturing cost
e-Commerce
Machine Workers
No contract
Working hours
no interviewed
Popular items
2021 Fashion Transparantcy
Strict audit
Code of conduct
Fast Fashion Retailer
ZZKKO
2008
Chris Xu
Platform
Advantage
Disadvantage
Products Available in
TikTok
Haul Video
Why TikTok?
Production
Didn’t design clothes
Prediction on trends
Competitor
Zaful
G3
IBS2 Cathy
IPCM 1 Batshevin
IBS3 Kevin
IBS1 Octavina
IBS Gresya
IPCM 1 Sheila
Commited to
Protecting environment
Empowering entrepreneur
Supporting community
Cost
1.Start from ordering small batches of clothes —For fast fashion
Do not participate in clothing design and manufacturing, but obtain products from the Guangzhou clothing wholesale market.
Revenue
20.5 billion dollars last year
Net profit is about 10 billion
~ give a lot of discount
~ cheap price
Customer relationship
Key Activities
Updating and innovating the platform
Key Resources
Company that originated in China
Key Partners
Social media
Influencer
Fashion Waste
20M
Channels
~ A company can deliver
~ Part of Shein’s success is selling products
~ Gen Z consumers’ purchase
Value Propositions
trendy and fashionable products for all gender with low cost and big discounts.
Dresses
Blouses
Tees and Tanks
Swimwear
Denim
Bottoms
Lingerie & Lounge
Jumpsuits & Two-pieces
Activewear
Bodysuits
3.Social media marketing cost
Cooperation with Tik Tok celebrities
Customer Segments
WOMM-word of mouth marketing
2.Transportation cost+Storage cost
