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The Behaviourist Approach - Coggle Diagram
The Behaviourist Approach
Assumptions
only interested in studying behaviour that can be observed or measured
not concerned with the mental process
don't like introspection because it is vague and hard to measure
relied on lab experiments
used animals instead of humans as experimental subjects
John B Watson
1913
rejected introspection
Classical Conditioning
Pavlov
learning through association
Operant Conditioning
Skinner
learning as a result of reinforcement and punishment
Positive Reinforcement
receiving rewards in response to a certain behaviour
increase chance of behaviour repeating
Negative Reinforcement
removal of a negative stimulus
increase chance of behaviour repeating
Punishment
unpleasant consequences of a behaviour
decreases chance of behaviour repeating