Please enable JavaScript.
Coggle requires JavaScript to display documents.
The 4 Ps of the Marketing Mix - Coggle Diagram
The 4 Ps of the Marketing Mix
Product
Branding
Brand names
build brand loyalty
Logos
Brand image:
consumers' perception
Cultural awareness
to avoid brand blunders
Product differentiation
and Unique Selling Point
Market-oriented
product development
branded products
v.
unbranded products
v.
own brands
Packaging
Promotion: colour,
shape, right associations
Labels:
product information
Protection, usage,
transport and storage
Place
Where products are available to customers:
companies have to decide
sales outlet
shopping centre/mall
discount store
high-street shop
chain store
supermarket
franchise
online store
department store
factory outlet
speciality store
channel of distribution
retail
wholesale
direct-to-consumer
Price
Free market economy:
supply and demand affect prices
Pricing strategies adopted
to increase sales
penetration pricing
price skimming
competitive pricing
captive product pricing
promotional pricing
psychological pricing
Promotion