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Braze Exam Notes - Coggle Diagram

- - - - Understand
        
        Classification
        
        Orchestration
        
        Personalisation
      - Act
        
        Action
      - Listen
        
        Data Ingestion
  - - - In-App Feeds
      - Rich
      - No notifier
    - - Pop-up
      - Can be rich
      - Semi-notified (when app launched)
    - - Rich
      - Instantaneous
      - Easily swamped
    - - Simple
      - Instantaneous
      - Short
      - Very responsive
- - - - For both one time imports and rolling
    - - One time imports
    - - Some systems like Snowflake can export ootb
    - - For Apps or website
  - - - Number
      - String
      - Array
      - Objects
      - Nested Objects
      - Booleans
    - - Auto on Bounce
      - Doesn't cost Data Points
      - States
        
        Subscribed - Created an account
        
        Opted-In - Explicitly asked for marketing (push?)
        
        Unsubscribed - explicitly declined marketing
- - - - Reduced volumes
      - Targeting - very engaged customers
      - Seasonal Periods could improve volumes