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CHAPTER 2: SOURCES OF INNOVATION - Coggle Diagram
CHAPTER 2: SOURCES OF INNOVATION
Internal Sources: Climate & Creativity
"Innovation is the specific tool of entrepreneurs, the means by which they exploit an opportunity for a different business or service"
Creativity:
ideas, concepts & inventions
Entrepreneurship:
couples opportunities & resources
Innovation:
process of development & commercialisation
Where do innovations come from?
Advertising:
uncovering and amplifying latent needs
Inspiration:
The Archimedes moment
Recombinant Innovation:
Ideas and applications in one world transferred to a new context.
Creativity
Idea or concept generation
research & analysis
imitate or adapt
seek inspiration
Attributes of the creative mind:
Conceptual fluency: multiple responses
Mental flexibility: re-frame and change level.
challenging: high energy and imagination
Some elements of business creativeness
challenge perceptions & assumptions
provoke & generate alternatives
focus
Process of lateral thinking
Focus efforts
Evaluate
Create movement
Focus creative efforts
improvement
problem solving
new ideas
Disciplinary Perspectives
Behavioural approaches based on observation, experimentation & simulation
organizational decisions are based on information, estimates & expectation that differ from reality.
perceptions & alternatives considered are influenced by the structure and processes.
Effects of selective filtering and routing of information
Individual & group goals & expectations
range of alternatives considered
criteria for decision-making
Creative Problem Solving
CPS Framework- "generate & focus
explore data
frame problems
generate ideas
technological evolution trends are highly predictable
best solutions remove trade-offs & transform drawbacks into benefits
Benefits of structured approaches
Creates a "high frequency" problem solving cycle & a creative culture
mobilises more learners across the organization and challenges convention.
embodies a standardised learning process
emphasis on display and on measurement
Documentation
Acts as an organizational memory
enables referencing
acts a explicit knowledge that benefits organization learning
Multiple Perspectives
encourage staff to make visits to customers and suppliers : a powerful motivator & potential source of improvements
create opportunities for informal gatherings