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corporate strategy - Coggle Diagram
corporate strategy
synergies: 1+1=3
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sources of synergies?
development: knowledge, technologies, capabilities
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customer linkage: sales, marketing, distribution channels, customer relations
operations: shared activities, practices and functions
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growth: organic (growth in current portfolio) or inorganic (chnages in portfolio, acquisitions, new products and markets)
summary: Synergies play a vital role in businesses succes, but the risk of seeing false synergies and the hunger to grow might create serious risks for many companies becaus the vision of growing rapidly might blind towards some risks. Expanding and restructuring business portfollios is tricky and takes lots of effort and monet but they are often very critical for large and old companies who risk lagging behind new and faster developing smaller companies. Arguably organic growth is safer than inorganic growth, but succesfull inorganic growth can be much faster and larger.