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Competing in the Creative and Cultural Industries - Coggle Diagram
Competing in the Creative and Cultural Industries
The Strategy
competitive conditions
advantage over its rivals
design
something that is valued by customers
what opportunities have been rejected
market segments they will not compete for
capabilities will not be developed
product or service benefits will not be offered
what your organization can do
what ocostumers value
capabilities not matched by rivals
how a firm is managed and organized
capabilities and assetes
products it delivers and what market
not the same as planning
reduced
list of initiatives
budgetary figures
actions
curiosity and play
mindful practice
adjusting and discovering
not the pursuit of profit
selecting the degree of profit appropriate
balance
exploitation and exploration
improving activities
creating new ones
The Industries
Culture
system of understanding
behaviours that shape how we live
popular
meaning
employment
national revenue
passion
creativity to succeed
they shape
distribution
consumption.
production
products
made up of symbolic benefits
public goods
Copyrights
restrictions
increasing pressure
Creative Commons
awareness
social engagement
digital technologies
reprduction
mass communication
status quo
experimentation
challenge
Creativity
symbolic value
intellectual property