User Journey on Preply
sees Preply in search results/GoogleAd while googling "Learn Spanish with a tutor"
receives an email proposition
a TikTok video appeared in the FY page
sees a mention of Preply in discussion on Twitter
sees a YouTube review
sees Preply mentioned in an article in the media/in the news
sees a YouTube Short
finds the mail, checks it, reads the proposition
searches Preply on Twitter
clicks on the search result, goes to Preply's main page, reads about it
reads other tweets/threads about Preply
googles Preply
reads it, is not interested in proposition
mail gets lost in Spam
sees influencer's (or tutor's) mention on Instagram
goes to Preply's Instagram
goes to Preply's web page, gets acquainted with it
interested in tutoring
sees a Facebook ad
goes to Preply's Facebook page
reads the page, gets acquainted with it
goes to Preply's main web page
not interested in it
searches for tutors using filters
finds the right one
doesn't find the right one
registers an account with e-mail to book a free trial lesson
has the trial lesson
✅ likes it, decides to buy a package of lessons
✅ likes it, decides to buy a subscription for this tutor
likes it, can't afford the lesson
doesn't like the lesson
goes to Preply's main web page, gets acquainted with it
not interested, goes away
interested, searches for tutors using filters,
looks at prices
has the trial lesson
doesn't find the right option, too expensive/didn't find the right tutor
✅ likes it, decides to buy a subscription for this tutor
likes it, can't afford the lesson
✅ likes it, decides to buy a package of lessons
doesn't like the lesson
watches the video
doesn't like it, scrolls
likes it, goes to Preply TikTok profile page
likes it, scrolls
checks out profile, watches a couple more videos
likes a few more videos + follows the page
doesn't like the others, goes back to FY page
finds the link to Linktr, clicks
✅ goes to the Preply's page to continue as a tutor
✅ goes to the Preply's page to continue as a student
reads it, interested in proposition
goes to Preply's page
follows the page to see other videos in the future
is not interested in being a tutor or being tutored
watches the review
and inflluencer thoughts about using Preply
searches Preply on Facebook, or Instagram
gets acquainted with Preply's social media, reads the comments from other users
follows Preply's social media for the future
doesn't want to book a trial lesson right now, maybe later
reads, analyzes the page and proposition
doesn't buy because is not ready yet
doesn't buy because didn't see what he expected
✅ buys a package of lessons with a discount
interested in being tutored
is not interested
looks at the tutor's policies
✅ completes registration, makes a profile
wants to be a tutor, didn't like the policies (all first lessons are free)
searches for tutors using filters
doesn't find the right one
finds the right one
✅ books a trial lesson
is looking for official Twitter page, sees it's inactive
goes away to scroll his Twitter feed
googles Preply
goes to Preply's main page
interested in being a tutor
interested in being tutored
not interested
looks at the policies for tutors
satisfied with the policies, registers the accounts ✅
doesn't like te policies, decides not to continue
searches for tutors using filters
finds the right one
doesn't find the right one, too expensive
doesn't find the right tutor or a time for a lesson
doesn't want book a lesson right now, meybe next time
books a trial lesson ✅
likes it, scrolls
doesn't like it, scrolls
likes it and goes to channel
looks at other shorts
goes to the main YouTube channel
gets acquainted, watches a few more videos
interested
not interested in content or didn't understand that this is a platform for tutoring
goes to the Preply's main web page ✅
didn't like the comments or content, goes away
follows it and likes it
goes to Preply's main page ✅
interested in being a tutor
interested in being tutored
didn't find the right proposition for themselves
searches for tutors using filters
finds the right one
doesn't find the right one, too expensive
books a trial lesson ✅
doesn't find the right tutor or a time for a lesson
doesn't want book a lesson right now, maybe next time
looks at the tutor's policies
agrees on the terms, completes registration, makes a profile ✅
doesn't like the terms of work, goes away
ask them what's wrong, send them email with special proposition
ask them what's wrong, send them email with special proposition
ask them what's wrong, send them email with special proposition
ask them what's wrong, send them email with special proposition
retarget, send them email with notification
send them another email with notification
retarget
ask them to leave their email to notify them if the situation changes
ask them to leave their email to notify them if the situation changes
retarget
it is important to react on the negative comments on social media and be assured that support team is all caught up. if not: create a bot/an advanced FAQ section
make more fun content on different languages, engage with influencers, tell more about experience of lessons with tutor on Preply, not only language learning itself
retarget
ask them what's wrong, offer them to leave email to send special proposition
ask them to leave their email to notify them if the situation changes
retarget
make Twitter active and communicate there with users and potencial users
retarget,
ask them to leave their email to notify them if the situation changes
retarget, send them email with notification
retarget,
ask them to leave their email to notify them if the situation changes
retarget,
ask them to leave their email to notify them if the situation changes