to reach the tipping point
to be at the tipping point
downward / upward trends
to reverse the trend
to revert to the previous stage
to revert to normal
to pass a milestone
to mark a new era of sth
it looks set to continue
to set a trend
sth is on the up

a craze
(not) just a passing fad
short-lived
is not going to stick
It doesn't live up to the hype.
to jump on the green bandwagon
to capitalize on the hype surrounding sth
to jump/get on the hype train

greenwashing their reputation
to jump on the green bandwagon
to make purely cosmetic changes to
to pay lip service to the idea
(not) put your money where your mouth is
talk the talk, not walk the walk

Change is the only constant.
fast-paced world
nothing is permanent

to invariably lead to sth
largely / purely cosmetic changes / exercise
to rearrange deck chairs on the Titanic

We're making great strides in the search for a cure.

The case is moving forward at a glacial pace 🐌 /ˈɡleɪʃl/

Her career ground to a halt when the twins were born.
to put sth on the back burner

radical changes:
to upend sth (norms)
to uproot (your life)
a major upheaval
a radical / major overhaul
to drastically overhaul sth

disruptive technologies
invasive technology (FB, face recongnition)
to blatantly violate sb's privacy / human rights
a major breakthrough
cutting-edge technology
state-of-the-art technology / computer / facilies / equipment
a game changer
groundbreaking discovery/invention
sb breaks new ground

The idea / product / career took off.
The trend caught on.