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Chapter 1 Welcome to the Platform Revolution, Why?, Why?, Same Market -…
Chapter 1
Welcome to the Platform Revolution
Traditional Business
Pipeline Business
Single-track shape
Linear value chain
Many Business are shifting from the pipeline structure to platform structure.
Platform
2.Attracts different kinds of users
Basic elements are the same
Eg. Apple's IOs and Google sponsored Android
3.Creates different forms of value
1.Operates differently
(Lose)Pipeline
1.Rely on inefficient gatekeepers
Eg. Traditional Publishing Industry
2.Rely on mechanisms of control
Platform(Win)
1.Scale more efficient by eliminating gatekeepers
3.Use data-based tools to create community feedback loops
2.Unlock new sources of value creation and supply
Eg. Amazon's Kindle Platform
How will you respond?
An essential attribute for business leadership
Struggling to come to grips with the rise of the platform
Why?
Why?
Same Market