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Zara Case Study - Coggle Diagram
Zara Case Study
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Timeline
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1985 Inditex formed as a holding company atop Zara. Castellano joined the company and was eventually CEO in 1997.
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Key Problems
Stores are forced to submit orders, and cannot check inventory on in-store computers.
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What is the consequence?
Zara store managers have to physically look through their stores to know their current inventory or call other stores to see if they have the item(s) in stock.
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Who is responsible?
This ultimately falls on IT and the store managers/headquarters for not pushing for an updated system that would allow for more streamlined processes.
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