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Chapter 11 - Coggle Diagram
Chapter 11
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Case research, also called case study, is a method of intensively studying a phenomenon
over time within its natural setting in one or a few sites.
Case research can be employed in a positivist manner for the purpose of theory
testing or in an interpretive manner for theory building.
Case research has several unique strengths over competing research methods such as
experiments and survey research.
First, case research can be used for either theory building or
theory testing, while positivist methods can be used for theory testing only.
Second, the research questions can be modified during the
research process if the original questions are found to be less relevant or salient.
Third, case research can help
derive richer, more contextualized, and more authentic interpretation of the phenomenon of
interest than most other research methods by virtue of its ability to capture a rich array of
contextual data.
Fourth, the phenomenon of interest can be studied from the perspectives of
multiple participants and using multiple levels of analysis.
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