Higher order thinking regards events in the outside world (in the dorsolateral prefontal cortex, the surface of the brain inside the temples). While the monitoring of our internal state, our level of hunger, sense of motivation, or whether something is rewarding to us (in the Medial Prefrontal Cortex, deep below the surface of the cortex.) Reason can deal witha maths problem, but a decison about ordering a dessert or to prioritise what to do next can depend solely on your internal state.
The Greeks believed we are chaioteers with 2 horses, one black horse of passion, one white horse of reason, and our job is to keep themin check to stay on the path.
Resistance to addictiions depends on immediate gratification over longer term gains - what is immediately available usually wins!