Brand identity: logo
the pink unicorn, although not their official logo this the character made that made PLT recognisable globally. Pink unicorns appeared everywhere from newspapers, bus, tram and taxi wraps, to more extravagant activations; such as a helicopter wrap in support of a PR stunt, positioned during Celebrity Big Brother.
The swathes of pink & prancing unicorns are distinctive and fun, which resonated with a youthful female market and target audience of PrettyLittleThing.