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TOPIC 2: INDUSTRY COMPETITIVENESS - Coggle Diagram
TOPIC 2
: INDUSTRY
COMPETITIVENESS
COMPETITIVE:
having a strong desire to win or be the best at something.
as good as or better than others of the same kind
able to compete successfully with others.
COMPETITIVE ADVANTAGES
CUSTOMER PERSPECTIVES
:silhouette:
:star: A company has competitive advantage when it has a sustained
ability to create value
for the customer
at a rate greater than its competition
:star: The major problem with understanding competitive advantage is in
understanding value and how to create it
MANAGERIAL (BUSINESS) PERSPECTIVE
:silhouettes:
:star: a competitive advantage is the
ability gained through attributes
and
resources in achieving a sustainable profit margin
greater than average
profit margin of competitors
within the same market
Factors that allow a company to produce goods or services better or more cheaply than its’ competitors.
are value of product that organization deliver to their customer such as:
Price
Branding
Quality of Product Offering
Distribution Network
Customer Service
Location
2) How ICT can influence the competitive advantage in an industry ?
By making vast amounts of information available to all employees, which mean that ICT enables the organization to respond effectively to change or business opportunities.
Supports communication among teams by enabling them to quickly deliver strategic projects that contribute to growth.
Improves supply chain efficiency by enabling communication and information sharing throughout the chain.
3) Examples of Competitive Advantage
Drinks
STARBUCKS
1) Extensive menus
:pencil2:
Customers can be customized by their recipes**
2) Strong brand image
:pencil2:symbolic of elegant and richness-first choice drinks for people
:pencil2:international brand
3) High-quality product**
:pencil2:own secret recipe-ingredient-make people cannot find it anywhere
Gadget
Apple
1) Great innovation
:pencil2:new gadgets in a short term-more advancement features of the gadgets
2) Expensive distribution network
:pencil2: great collaboration and network around the world- first choice to buy
3) Brand of choice
:pencil2:Follow the trend-attract people to bought it- grab the chance in having a great gadgets all the time
Fast Food
McDonalds
1)
Kids meals promotion
:pencil2:The menu come out with the trending toys - attract kids and also adults
2)
Great digital advertisement
:pencil2:the preparation of the meal - the sound effect, the graphic
3) Trending menus
:pencil2: come out with new ideas- people wait-new special menu in every season.
