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Unit 5 : Marketing: individuals or groups obtain what they need and want…
Unit 5 : Marketing: individuals or groups obtain what they need and want through creating, offering, exchanging products and services that satisfy individual and organizational goals.
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marketplace: physical, such as a store you shop in
Marketspace is digital, as when you shop on the Internet
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Product life cycle
Growth Stage (a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production
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Introduction Stage (the most expensive ,
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