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External Analyisis - Coggle Diagram
External Analyisis
Swot Analysis
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Overemphasize internal strengths, downplay external threats, overemphasize a single strength, strength is not necessarily a source of competitive advantage
Three Circles Analysis
Examine customers needs, company offerings, competitors offering, competitive advantage
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Resource Based-View
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Underlying premise: firms differ, each firm possesses a unique bundle of resources
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Intangible assets: brand names, organizational morale, accumulated experience, etc
Organizational capabilities: Not specific inputs, skill a company uses to transform inputs into outputs
Value Chain Analysis
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Primary activities: Physical creation, marketing,buyer
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Support activities: Assist the firm, providing infrastructure
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Research, technology, and systems development
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