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The Marketing Mix Pricing - Coggle Diagram
The Marketing Mix
Pricing
Types of Pricing
Competitor-Based
Current Competitor Strength
Competitor Pricing Strategies
Competitor Offering Comparison
Customer-Based
Good Value Pricing
Value Added Pricing
Demand Pricing
Psychological-based Pricing
Cost-Based
Factors affecting Pricing Decisions
Dibb et al. (2016)
Org Objectives
Pricing Objectives
Kotler & Armstrong (2016)
Org Price Setting
(Who)
Market Demands
(Social Economy)
Jobber & Ellis-Chadwick (2013)
Political Factors
Explicability
Product Line Pricing
Negotiating Margins
Product Mix Pricing
Captive-product pricing
By-product pricing
Optional-product pricing
Product bundle pricing
Product line pricing
Pricing in Business Markets
Cash Discounts
Seasonal Discounts
Qantity Discounts
Allowances
Trade or Functional Discounts
Informing Pricing Decisions
Electricity Modelling
Experimentation
Conjoint Analysis
Sensitivity Analysis
General Survey
Ethical Considerations
Super-sized Pricing
Segmented Pricing
Dynamic Pricing