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The Marketing Mix Promotion - Coggle Diagram
The Marketing Mix
Promotion
Promotion Mixes
(Comm's Techniques)
Digital Marketing
Sales Promotion
Direct Marketing
Sponsorship
Personal Selling
Public Relations
Advertisng
The Communication Process
Decoding the Message
Eliciting a response
Coding the Message
Macro Level Communication
Product Experience-Based Comm's
Unplanned Market Comm's
Service Experience-Based Comm's
Planned Market Comm's
Eliciting Consumer Engagement
Relational
Behavioural
Cognitive