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Place - Coggle Diagram
Place
Distribution Channels: The route (path) taken by a product from the producer to the
consumer
Retailers: Businesses that buy goods from manufacturers/producers or other suppliers and sell them straight to consumers
Independents
Supermarkets
Department stores
Multiples/Chain stores
Superstores
Kiosks/Street Vendors
Market traders
Online retailers
Bulk breaking
Wholesaler: Businesses that buy from manufacturers (producers) and sell to retailers
Buy goods in bulk, sell
in smaller quantities
Store goods from
multiple producers
1.Buys products from many different
brands and sells to retailers
2.Manufacturers make products for them and then sell to retailers
3.Buy goods in bulk from manufacturers
and sell to consumers
Agents/Brokers: A business that brings together buyers and sellers
E-Commerce or e-tailing: The use of electronic systems to sell goods & services
Benefits
Low costs
Automation
Less paper
Reach wider audience
Open 24/7
Location independent
Disadvantages
Increased competition
Lack of human contact
Technical problems
Security risks
Delivery issues
Poor service
Lack of internet for some consumers
Fake traders
Definition: The location where people can buy
products
Right place = right time = successful business
Customers want convenience
Different “distribution channels” to get products to consumers