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Chapter 6: Internal Analysis - Coggle Diagram
Chapter 6: Internal Analysis
SWOT ANALYSIS :mag:
is
a quick overview of a company :eyes:
analyses
Threats :!!:
Unfavorable situations
Opportunities :fire:
Favorable situations
Weaknesses :frowning_face:
Company's limitations
Strengths :muscle::skin-tone-3::
Advantage relative to its competitors
Value Chain Analysis :chains:
is
A business as a chain of activities
Primary Activities :one:
Inbound Logistics
Activities and costs related to suppliers
Operations
Production Activities
Outbound Logistics
Distribution Activities
Marketing and Sales
Promotion Activities
Service
Customers services activities
Support Activities
General Administration
Management Activities
Human Resources Management :silhouettes:
HH.RR activities
Research,Technology and systems development
Product R&D Activities
Procurement
Purchasing Activities
Steps
are
Identify Activities
Business processes
Allocate Costs :moneybag:
Attach costs to activities
Three Circles Analysis :black_circle_for_record:
examinates
Customer's needs
Product
Service
Company Offerings
Fullfilling customer's needs :check:
Competitor's offerings
Customer's perception
Circles
B
Effectiveness in the area
C
Competitor's advantage :runner:
A
Sustainable advantages :recycle:
Resource-Based View of the firm :pen:
analyze & identify
Tangible Assets
Company's resources
Skills
Emphasized by the firm
Organizational Capabilities
ability to transform
Intangibles Assets
Brand names, company reputation...