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Marketing - Coggle Diagram
Marketing
Targeting
Select segments
Desires
Competitor offering
Specialist skills
Specialist resources
Customised
One-to-one
Concentrated
Unique
Differentiated
Products
Customer type A
Customer type B
Customer type C
Undifferentiated
One offering
Segmentation
Customer groups
Common needs
Focus resources
Variables
Demographic
Personal qualities
Gender
Occupation
Race
Geographic
Location
National
International
Cities
Climate
Psychographic
Motivations
Personality
Ethics?
Behavioural
Usage
Benefit
Trends
Loyalty
Differentiable
Sunstantial
Assessable
Actionable
Measureable
Recognise opportunities
Positioning
Brand image
Competitive differentiation
How?
What?
Benefit
How?
Target
Who? :
Believe
Why?
Tangible proof
Success?
Consistency
Credibility
Clarity
Competitiveness