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Products, Services and Brands - Coggle Diagram
Products, Services and Brands
What is a product?
Anything that can be offered to a market for acquisition, use or consumption that might satisfy a need or want.
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What is a service?
An activity, benefit, or satisfaction offered for sale that is intangible and does not result in ownership.
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Three levels of product
Core Customer Value
The center of the whole purpose of the product which begins by sparking the question "What is the customer really buying?"
Someone that buys a smartphone is buying more than just a phone but a device that has also the feature of being able to check emails, a personal organizer. The ability to be connected on the go.
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