Please enable JavaScript.
Coggle requires JavaScript to display documents.
Chapter Six: Internal Analysis, Made by: Favio César Ramírez Noguera -…
Chapter Six: Internal Analysis
SWOT Analysis
Environmental
Opportunities
Favorable situation
Threats
Unfavorable situation
Internal
Strenghts
Resource
Capability
Advantage
Weaknesses
Limitation
Deficiency
Disadvantage
Value Chain Analysis (VCA)
A perspective in which business
Chain of activities
Transforms
Customers value
Attempts to understand how a business creates customer value
Takes a process point of view
Activities are divided
Primary activities
Inbound logistics
Operations
Outbound logistics
Marketing and sales
Service
Support activities
General administration
Human resources management
Research, technology, and systems development
Procurement
Three Circles Analysis
Technique wherein strategists examine
Curtomer needs
Company offerings
Competitor’s offerings
Competitive advantage
Circles
Circle A
How big and sustainable are our advantages?
Are they based on distinctive capabilities?
Circle B
Are we delivering effectively in the area of parity?
Circle C
How can we counter our competitors’ advantages?
Resource-Based View (RBV)
Is a method of analyzing and identifying a firm’s
strategic advantages
based on
Distinct combination of assets
Skills
Capabilities
Intangibles
The RBV’s underlying premise
is that
Firms differ in fundamental ways because each firm possesses a unique “bundle” of resources.
Each firm develops competencies
From these resources, and these become the source of the firm’s competitive advantages
Three Basic Resources
Tangible assets
Are the easiest “resources” to identify
Are often
found on a firm’s balance sheet
Intangible assets
are “resources” such as
Brand names
Company reputation
Organizational morale
Technical knowledge
Patents and trademarks
Accumulated experience
Organizational capabilities
Are not specific “inputs"
They are the skills
That a company uses to transform inputs into outputs
What does a resource valuable?
Guidelines
Is the resource or skill critical
Is the resource scarce?
Appropriability
Durability
Elements of Scarcity
Short Supply
Availability of Substitutes
Imitation
Isolating Mechanisms
Using RBV in Internal Analysis
It is helpful to
Disaggregate
Utilize
Look
Use the value chain
Made by: Favio César Ramírez Noguera