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Products, Services,
and Brands - Coggle Diagram
Products, Services,
and Brands
Product
Anything that can be offered to a
market for attention, acquisition, use,
or consumption that might satisfy a want
or need.
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Convenience product a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort.
Shopping product a consumer product that the customer, in the process of selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style.
Specialty product a consumer product with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort.
Service
An activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything.
Examples: include banking, hotel services, airline travel, retail, wireless communication, and home-repair services.
Pure services, for which the market offer consists primarily of a service. Examples include a doctor’s exam or financial services. Between these two extremes, however, many goods-and-services combinations are possible.
Experience
Experience provides prospects or customers with real-life experiences to raise awareness, build understanding, or increase sales of products or services.
These experiences can be offline, such as live events, trade shows, demo days, etc., or online webinars and conferences
Experiences have always been an important part of marketing for some companies. Disney has long manufactured dreams and memories through its movies and theme parks. And Nike has long declared, “It’s not so much the shoes but where they take you.”
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