Please enable JavaScript.
Coggle requires JavaScript to display documents.
Products, Services and Brands - Coggle Diagram
Products, Services and Brands
-
Service: An activity, benefit or satisfaction offered for sale
Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled
before they are bought
. Service inseparability means that services cannot be separated from their
providers, whether the providers are people or machines
Service variability means that the quality of services depends on who provides them
as well as when, where, and how they are provided
-
Person Marketing: Consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.
-
Place marketing involves activities undertaken to create, maintain, or change attitudes or
behavior toward particular places
Purpose: Attract tourists, new residents, conventions, and company offices and factories
Social Marketing: The use of commercial marketing concepts and tools in programs designed to bring about social change
-
-
. A brand is a name, term, sign, symbol, or design, or a combination of these, that
identifies the maker or seller of a product or service.
-
-