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Marketing Research - Coggle Diagram
Marketing Research
Ethics
Data protection
Psychological harm
Interpretation bias
Question bias
Unwanted calls
Data
Qualitative
Thoughts
Feelings
Soft data
Quantitative
Figures
Statistics
Hard data
Method
Refine
Improve
Assess
Revisit
Main research
Undertake
Explore
Secondary research
Primary research
Analysis
Quantitative
Qualitative
Planning
Define
Objectives
Goals
Approach
Online survey
In-person survey
Focus groups
Reporting
Presentation
Written
Oral
Goal
Enhance decision making
Business
Consumer
Opinions
Perceptions
Desires
Societal changes
Measurement
Consultation