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INTERNAL ANALYSIS - Coggle Diagram

- - - - :check:is a resource or capability
        :check: by or available to a firm
        :check: in meeting the needs of the customers it
        serves
    - - Is a limitation or deficiency
        in one or more of a firm’s resources or
        capabilities
- - - - Marketing and transfer to the buyer, and after-sales support
  - - - Take place on an ongoing basis
- - - - :star: Intangible assets
        are “resources” such as
        a) brand names,
        b) company reputation,
        c) organizational morale,
        d) technical knowledge,
        
        :star: Organizational capabilities
        They are the skills that a company uses to transform inputs into outputs