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CASE STUDY - Coggle Diagram
CASE STUDY
WHAT IS A CASE STUDY?
An account of real-life situations
An account of the approach a company adopted
Events that managers have to deal with and decisions they need to make on a day-to-day basis
Events that managers have had to deal with
CASE STUDY ANALYSIS
List the problems and issues
Read the case twice
Do a thorough analysis
Find out likely opportunities
Do a adequate number of ups and downs
Support your answers/opinions with the supporting evidence
Write down the recommendations in the order of their feasibility
Support suggestions/recommendations with reasons
Review the suggested action plan
MAKING RECOMMENDATION
Direct result of the meticulousness
Directed at solving strategic problems; increasing it's future profitability
Should be in line with the analysis
Centre on the exact methods of changing functional, business and corporate strategy
PORTER'S FIVE FORCES
Threat of new entrants
Supplier bargaining power
Internal competition (rivalry)
Threat of substitutes
Customer bargaining power
SWOT ANALYSIS
EXTERNAL
THREATS
OPPORTUNITIES
INTERNAL
WEAKNESSES
STRENGTHS
WRITING YOUR REPORT
Introduction
Recommendation
Discussion
Action Plan
Conclusion