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Social Learning Theory - Coggle Diagram
Social Learning Theory
Assumptions
Agreed with Behaviourists - much of our behaviour is learned through experience
People learn through observation and imitation of others within social context
Learning occurs directly through classical and operant conditioning but also indirectly
Vicarious Reinforcement
Imitation only occurs if the behaviour is to be rewarded
A learn observer the behaviour and also the consequence of it
Mediational process
Attention
Extent the behaviour is noticed
Retention
How well the behaviour is remembered
Motor reproduction
Ability of the observer to perform the behaviour
Motivation
The will to perform the behaviour
Determind by if the behaviour is punished or rewarded
Identification
People more likely to imitate behaviour of people they identify with
Role Models
This is called Modelling
Posses similar characteristics to observer
Attractive and have high status
ALBERT BANDURA